Are you ready for the 2024 election?

Host thoughtful conversations about divisive topics

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Give your employees a dedicated space to discuss, process, and vent about the day's news
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Stay in the loop and get input from relevant stakeholders quickly and in a structured way before making a public statement or launching a new initiative
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Let us do the heavy lifting

Unlike other platforms, The Flip Side Forum:
Provides fact-checked, curated commentary from both sides on trending topics
Deploys a proprietary algorithm that incentivizes thoughtfulness and bipartisanship
Provides conversation prompts and AI-driven nudges to further encourage civility

“Businesses with a culture of civic engagement earn higher market returns and improved financial performance”

76% of consumers would be more likely to work for a company that promoted democracy
79% of consumers agree that companies should take action on political and social issues
88% of Millennials feel their job is more fulfilling when they have an opportunity to address social or environmental issues
At the same time, the current political climate is fraught with risk. Tensions and rancor will only grow as we get closer to the 2024 election.
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The Flip Side Forum offers a way out of the quagmire

The Flip Side team does the hard work of fact-checking and curating the news and commentary of the day. With the click of a few buttons, you can adopt TFS content and open private discussion threads for your community – whether it’s your employees, shareholders, or customers

Your white-labeled Forum
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Customize TFS Forum with your business name and logo
TFS Publication
Use TFS content to get everyone on the same page—or create a topic of your own
Quality Comments
Promote quality comments. The most helpful comments are rewarded with our proprietary algorithm—and incendiary comments are pushed down
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Customize your analytics dashboard to highlight top contributors, most engaging topics and helpful comments to know where to take action
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Display a TFS Bipartisan Stamp on your website to show your commitment to bipartisanship and civic engagement

The Flip Side is trusted by over 200,000 subscribers across all 50 states and the political spectrum

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A pie chart showing the political spectrum spread of The Flip Side audience. 15.6% Independent; 23% Conservative; 15.5% Moderate; 10.3% Libertarian; 3.9% Democratic Socialist; 28.9% Liberal-Leaning

I read four things each morning: The Chicago Tribune, The New York Times, The Wall Street Journal, and The Flip Side.

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Eboo Patel
Founder and President of Interfaith America, and
author of We Need to Build: Field Notes for Diverse Democracy

Start your journey to better employee and customer relations today

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FAQs

Our Slack threads are always a mess... how will you organize information differently?

Every day, our editorial team combs through dozens of sources – left, right, and center. We focus on one topic and select the most thoughtful and well-articulated commentary to highlight. Whether you use our content or create your own, discussion threads are organized by topic. Furthermore, we use human-centered design and a proprietary ranking algorithm to reward thoughtfulness and bipartisanship. Pioneering a new approach to news and user-generated content, we are not ‘just’ another platform, but rather curators of content and conversations.

What if the conversation gets out of control, and my team is overwhelmed and doesn't know what to do?

We're prepared for that. Our system is built with both automated and human moderation features. If your team is overwhelmed, our platform can temporarily freeze threads and flag them for manual review.

How much is it?

This depends on your goals and the package you choose; we offer various pricing models to fit different business sizes and needs.

How much work is this for me and my team?

Setup is straightforward and day-to-day tasks can be managed with minimal time commitment. Our editorial content and proprietary algorithm take care of all the time-consuming tasks, and of course our team is here to guide you through every step of the way.

How do I start a discussion?

Starting a discussion is as simple as clicking a "New Thread" button and choosing a topic curated by TFS.

What sources do I use?

We curate fact-checked content for you to use as a starting point for discussions, eliminating the need to scour the internet for reliable sources.

What happens if I open up a discussion thread and no one responds?

Our platform is designed to encourage participation. However, if a topic doesn’t get immediate traction, it will remain as an “Open Discussion” for users to participate in later, and moderators to update for more visibility.

What if my people don’t agree with a topic’s default content?

That's the point of discussion! We curate an array of viewpoints without taking a stance, allowing users to see and understand where others are coming from.

Any other questions? Email us. We’re here to help.