Our Approach

We're building the next-generation platform for news and civic dialogue. We don't have all the answers, but here are our hypotheses:

‍Quality and context matter: We focus on one topic at a time to encourage in-depth discussions, and fact-check and curate the most thoughtful points from liberal and conservative media to serve as a starting point.

Humanizing matters: For each topic, there is a conversation prompt that encourages community members to share their thoughts and unique perspectives. We’re also working on ways to make member profiles more personable.

Incentives matter: Our proprietary ranking algorithm prioritizes cross-partisan engagement over other metrics. For example, a comment with 5 ‘Helpful’ votes from left-leaning members and 3 ‘Helpful’ votes from right-leaning members is ranked higher than a comment with 10 votes all from left-leaning members.

Business model matters: Ad-based revenue models inevitably lead to clickbait and chaos because the goal is to keep you scrolling endlessly. At The Flip Side, you are not the product. A small monthly (or annual) fee ensures that we never have to optimize for eyeballs or clicks.

Team matters: Content curation, moderation, and community building are fundamentally about social and political sensibilities first, and tech stack second. Our community is different because our leadership team is different from those that came before us.

We’re in the earliest stages of a long and exciting journey, and appreciate your participation and patience!

We're building the next-generation platform for news and debate. We don't have all the answers, but here are our hypotheses:

We’re in the earliest stages of a long and exciting journey, and appreciate your participation and patience!